Gaming the Gamers: Using Experience Maps to Develop...

Kellogg School of Management Cases 2017 / 01 Vol. 1; Iss. 1

Gaming the Gamers: Using Experience Maps to Develop Revenue-Generating Insights

Grayson, Kent, Waikar, Sachin, Smith, Gene
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Volume:
1
Language:
english
Journal:
Kellogg School of Management Cases
DOI:
10.1108/case.kellogg.2016.000132
Date:
January, 2017
File:
PDF, 1.75 MB
english, 2017
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