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The Role of Social Media for Luxury-Brands – Motives for Consumer Engagement and Opportunities for Businesses
Jahn, Benedikt, Kunz, Werner H., Meyer, AntonYear:
2013
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2307106
File:
PDF, 941 KB
english, 2013