![](/img/cover-not-exists.png)
How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice
Posavac, Steven S., Sanbonmatsu, David M., Seo, Joon Yong, Iacobucci, DawnYear:
2015
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2595682
File:
PDF, 297 KB
english, 2015