Convincing the Skeptics: Concrete Claims with Supporting Images Persuade Skeptical Consumers to Support Companies Promoting Corporate Social Responsibility Initiatives
Joireman, Jeff, Liu, Richie Lin, Kareklas, IoannisYear:
2013
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2324357
File:
PDF, 1.78 MB
english, 2013