Do Sympathy Biases Induce Charitable Giving? The Persuasive...

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Do Sympathy Biases Induce Charitable Giving? The Persuasive Effects of Advertising Content

Sudhir, K., Roy, Subroto, Cherian, Mathew
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Year:
2014
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2409106
File:
PDF, 429 KB
english, 2014
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