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Do Sympathy Biases Induce Charitable Giving? The Persuasive Effects of Advertising Content
Sudhir, K., Roy, Subroto, Cherian, MathewYear:
2014
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2409106
File:
PDF, 429 KB
english, 2014