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Brand Performance Across Store Formats: Beyond Walmart's Low Prices
Jindal, Pranav, Zhu, Ting, Chintagunta, Pradeep K., Dhar, Sanjay K.Year:
2015
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2694558
File:
PDF, 572 KB
english, 2015