An Analysis of Real World TV Advertising Tests: A 15-Year Update
Hu, Ye, Lodish, Leonard M., Krieger, Abba M.Volume:
47
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/S0021849907070353
Date:
September, 2007
File:
PDF, 248 KB
english, 2007