Is An Advertisement Worth The Paper It's Printed on?

Journal of Advertising Research 2012 / 03 Vol. 52; Iss. 1

Is An Advertisement Worth The Paper It's Printed on?

Hampel, Stefan, Heinrich, Daniel, Campbell, Colin
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Volume:
52
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/jar-52-1-118-127
Date:
March, 2012
File:
PDF, 439 KB
english, 2012
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