The Effects of the Selective Consideration of Alternatives...

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The Effects of the Selective Consideration of Alternatives on Consumer Choice and Attitude-Decision Consistency

Posavac, Steven S., Sanbonmatsu, David M., Ho, Edward A.
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Year:
2002
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.292991
File:
PDF, 1.30 MB
2002
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