How Much Is Too Much?

Journal of Advertising Research 2012 / 03 Vol. 52; Iss. 1

How Much Is Too Much?

Jeong, Yongick, Tran, Hai, Zhao, Xinshu
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Volume:
52
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-52-1-087-101
Date:
March, 2012
File:
PDF, 221 KB
english, 2012
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