Unlocking the “Reminder” Potential When Viewers Pause...

Journal of Advertising Research 2013 / 12 Vol. 53; Iss. 4

Unlocking the “Reminder” Potential When Viewers Pause Programs

Neale, Larry, Bellman, Steven, Treleaven-Hassard, Shiree, Robinson, Jennifer A., Varan, Duane
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Volume:
53
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-53-4-444-454
Date:
December, 2013
File:
PDF, 190 KB
english, 2013
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