Emotional Engagement: How Television Builds Big Brands At...

Emotional Engagement: How Television Builds Big Brands At Low Attention

Heath, Robert
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Volume:
49
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/S0021849909090060
Date:
March, 2009
File:
PDF, 162 KB
english, 2009
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