An exploratory qualitative study of brand associations as a...

South African Journal of Economic and Management Sciences 2014 / 08 Vol. 8; Iss. 3

An exploratory qualitative study of brand associations as a means for brand extensions : Part 1

Kasper, H, Strepp, Y, Terblanche, NS
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Volume:
8
Language:
english
Journal:
South African Journal of Economic and Management Sciences
DOI:
10.4102/sajems.v8i3.1205
Date:
August, 2014
File:
PDF, 203 KB
english, 2014
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