The Southern African Journal of Entrepreneurship and Small Business Management
2018 / 08 Vol. 10; Iss. 1
Using experiential marketing to leverage the small and medium-sized enterprises’ brand repositioning and revitalisation
Okanga, BonifaceVolume:
10
Language:
english
Journal:
The Southern African Journal of Entrepreneurship and Small Business Management
DOI:
10.4102/sajesbm.v10i1.128
Date:
August, 2018
File:
PDF, 982 KB
english, 2018