Aesthetically (dis)pleasing visuals: A dual pathway to...

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International Journal of Research in Marketing 2018 / 9

Aesthetically (dis)pleasing visuals: A dual pathway to empathy and prosocial behavior

Grinstein, Amir, Hagtvedt, Henrik, Kronrod, Ann
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Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2018.09.003
Date:
September, 2018
File:
PDF, 2.31 MB
english, 2018
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