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What Goes Around, Comes Around: How Beliefs in Karma Influence the Use of Word of Mouth for Self-Enhancement
Valenzuela, Ana, Bonezzi, Andrea, Szabó-Douat, TeodóraVolume:
3
Language:
english
Journal:
Journal of the Association for Consumer Research
DOI:
10.1086/699567
Date:
October, 2018
File:
PDF, 1.04 MB
english, 2018