David Takes on Goliath: An Analysis of Survey Evidence in a...

International Journal of Market Research 2003 / 01 Vol. 45; Iss. 1

David Takes on Goliath: An Analysis of Survey Evidence in a Trademark Dispute

Gendall, Philip, Hoek, Janet
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Volume:
45
Language:
english
Journal:
International Journal of Market Research
DOI:
10.1177/147078530304500102
Date:
January, 2003
File:
PDF, 307 KB
english, 2003
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