The Kohonen Self-organising Map as an Alternative to...

International Journal of Market Research 2003 / 03 Vol. 45; Iss. 2

The Kohonen Self-organising Map as an Alternative to Cluster Analysis: An Application to Direct Marketing

Curry, Bruce, Davies, Fiona, Evans, Martin, Moutinho, Luiz, Phillips, Paul
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Volume:
45
Language:
english
Journal:
International Journal of Market Research
DOI:
10.1177/147078530304500205
Date:
March, 2003
File:
PDF, 264 KB
english, 2003
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