Fifty Years Using the Wrong Model of Advertising

International Journal of Market Research 2008 / 01 Vol. 50; Iss. 1

Fifty Years Using the Wrong Model of Advertising

Heath, Robert, Feldwick, Paul
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Volume:
50
Language:
english
Journal:
International Journal of Market Research
DOI:
10.1177/147078530805000105
Date:
January, 2008
File:
PDF, 132 KB
english, 2008
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