Branding and the Risk Management Imperative

Branding and the Risk Management Imperative

Fournier, Susan, Srinivasan, Shuba
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Volume:
10
Language:
english
Journal:
GfK Marketing Intelligence Review
DOI:
10.2478/gfkmir-2018-0002
Date:
May, 2018
File:
PDF, 1.20 MB
english, 2018
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