![](/img/cover-not-exists.png)
Evaluating Empirical Research into Music in Advertising: A Congruity Perspective
Oakes, SteveVolume:
47
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/S0021849907070055
Date:
March, 2007
File:
PDF, 120 KB
english, 2007