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Predicting Premium Proneness
Prendergast, Gerard P., Poon, Derek T. Y., Tsang, Alex S. L., Fan, Ting YanVolume:
48
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/S0021849908080331
Date:
June, 2008
File:
PDF, 95 KB
english, 2008