The Influence of Ethnic Identification in Digital...

The Influence of Ethnic Identification in Digital Advertising

Becerra, Enrique P., Korgaonkar, Pradeep K.
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Volume:
50
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/S0021849910091440
Date:
September, 2010
File:
PDF, 166 KB
english, 2010
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