Destination Brand Promise: The Core of Customer-Based Brand...

Tourism Analysis 2018 / 03 Vol. 23; Iss. 1

Destination Brand Promise: The Core of Customer-Based Brand Equity Modeling

Chekalina, Tatiana, Fuchs, Matthias, Lexhagen, Maria
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Volume:
23
Language:
english
Journal:
Tourism Analysis
DOI:
10.3727/108354218X15143857349800
Date:
March, 2018
File:
PDF, 230 KB
english, 2018
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