The impact of social identity of brand on brand loyalty...

Management Science Letters 2012 / 07 Vol. 2; Iss. 4

The impact of social identity of brand on brand loyalty development

Dehdashti, Zohreh, Jafarzadeh Kenari, Mehdi
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Volume:
2
Language:
english
Journal:
Management Science Letters
DOI:
10.5267/j.msl.2012.03.020
Date:
July, 2012
File:
PDF, 163 KB
english, 2012
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