The Effects of Celebrity Endorsement on Customer’s Attitude toward Brand and Purchase Intention
Ha, Nguyen Minh, Lam, Nguyen HungVolume:
9
Language:
english
Journal:
International Journal of Economics and Finance
DOI:
10.5539/ijef.v9n1p64
Date:
December, 2016
File:
PDF, 734 KB
english, 2016