The Effects of Celebrity Endorsement on Customer’s Attitude...

The Effects of Celebrity Endorsement on Customer’s Attitude toward Brand and Purchase Intention

Ha, Nguyen Minh, Lam, Nguyen Hung
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Volume:
9
Language:
english
Journal:
International Journal of Economics and Finance
DOI:
10.5539/ijef.v9n1p64
Date:
December, 2016
File:
PDF, 734 KB
english, 2016
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