From fragile to agile: marketing as a key driver of entrepreneurial internationalization
Hagen, Birgit, Zucchella, Antonella, Ghauri, Pervez NasimLanguage:
english
Journal:
International Marketing Review
DOI:
10.1108/imr-01-2018-0023
Date:
October, 2018
File:
PDF, 375 KB
english, 2018