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A new approach to segmenting multichannel shoppers in Korea and the U.S.
Park, Joonyong, Kim, Renee B.Volume:
45
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2018.09.007
Date:
November, 2018
File:
PDF, 4.35 MB
english, 2018