Analyzing consumer participation in boycott movement using...

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Journal of Islamic Marketing 2018 / 09

Analyzing consumer participation in boycott movement using the analytical hierarchy process

Hendarto, Kresno Agus, Dharmmesta, Basu Swastha, Purwanto, B.M., Moeliono, Moira M.M.
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Language:
english
Journal:
Journal of Islamic Marketing
DOI:
10.1108/JIMA-11-2016-0086
Date:
September, 2018
File:
PDF, 294 KB
english, 2018
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