A marketing view of the customer value: Customer lifetime...

South African Journal of Business Management 2013 / 12 Vol. 44; Iss. 4

A marketing view of the customer value: Customer lifetime value and customer equity

Estrella-Ramón, A. M., Sánchez-Pérez, M., Swinnen, G., VanHoof, K.
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Volume:
44
Language:
english
Journal:
South African Journal of Business Management
DOI:
10.4102/sajbm.v44i4.168
Date:
December, 2013
File:
PDF, 405 KB
english, 2013
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