Reducing Native Advertising Deception: Revisiting the...

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Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts

Amazeen, Michelle A., Wojdynski, Bartosz W.
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Language:
english
Journal:
Mass Communication and Society
DOI:
10.1080/15205436.2018.1530792
Date:
October, 2018
File:
PDF, 734 KB
english, 2018
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