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Market-Sensing Capability, Innovativeness, Brand Management Systems, Market Dynamism, Competitive Intensity, and Performance: an Integrative Review
Bayighomog Likoum, Steven W., Shamout, Mohamed Dawood, Harazneh, Ibrahim, Abubakar, A. MohammedLanguage:
english
Journal:
Journal of the Knowledge Economy
DOI:
10.1007/s13132-018-0561-x
Date:
October, 2018
File:
PDF, 670 KB
english, 2018