Interactivity benefits low self-efficacy smokers more: The combinatory effects of interactivity and self-efficacy on defensive response and quitting intention
Oh, Jeeyun, Jin, Eun JooLanguage:
english
Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2018.1491812
Date:
July, 2018
File:
PDF, 936 KB
english, 2018