The impact on competitiveness of customer value creation...

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Journal of Business & Industrial Marketing 2018 / 10

The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation

Sánchez-Gutiérrez, José, Cabanelas, Pablo, Lampón, Jesús F., González-Alvarado, Tania E.
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Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-03-2017-0081
Date:
October, 2018
File:
PDF, 265 KB
english, 2018
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