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Steering the Sales Force for New Product Selling: Why Is It Different, and How Can Firms Motivate Different Sales Reps?
Homburg, Christian, Hohenberg, Sebastian, Hahn, AlexanderLanguage:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12476
Date:
October, 2018
File:
PDF, 782 KB
english, 2018