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What lies behind the concept of customer relationship management? Discussing the essence of CRM through a phenomenological approach
Pedron, Cristiane Drebes, Saccol, Amarolinda ZanelaVolume:
6
Language:
english
Journal:
BAR - Brazilian Administration Review
DOI:
10.1590/S1807-76922009000100004
Date:
March, 2009
File:
PDF, 156 KB
english, 2009