Effects of metaphor advertising on brand extension...

Social Behavior and Personality An International Journal 2017 / 07 Vol. 45; Iss. 6

Effects of metaphor advertising on brand extension evaluation: Construal level as mediator

Shan, Congwen, Yu, Mingyang, Xue, Ke
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Volume:
45
Language:
english
Journal:
Social Behavior and Personality: an international journal
DOI:
10.2224/sbp.5962
Date:
July, 2017
File:
PDF, 354 KB
english, 2017
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