Overcontrol in Advertising Experiments

Journal of Advertising Research 2000 / 11 Vol. 40; Iss. 6

Overcontrol in Advertising Experiments

Farris, Paul W., Reibstein, David J.
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Volume:
40
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-40-6-73-78
Date:
November, 2000
File:
PDF, 90 KB
english, 2000
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