Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice
Kulter Demirgunes, Banu, Ozsacmaci, BulentVolume:
9
Language:
english
Journal:
International Journal of Marketing Studies
DOI:
10.5539/ijms.v9n1p46
Date:
January, 2017
File:
PDF, 309 KB
english, 2017