The Effectiveness of Product Placement in Music Videos: A Study on the Promotion Strategies for Brands and Products to Target the Y Generation in Johannesburg
Omarjee, Lameez, Chiliya, NormanLanguage:
english
Journal:
Mediterranean Journal of Social Sciences
DOI:
10.5901/mjss.2014.v5n20p2095
Date:
September, 2014
File:
PDF, 323 KB
english, 2014