Relationship Marketing as a Mediating Role Between Brand...

International Journal of Customer Relationship Marketing and Management 2017 / 04 Vol. 8; Iss. 2

Relationship Marketing as a Mediating Role Between Brand Image and Customer Loyalty in B2B Markets

Abd-El-Salam, Eman Mohamed
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Volume:
8
Language:
english
Journal:
International Journal of Customer Relationship Marketing and Management
DOI:
10.4018/ijcrmm.2017040102
Date:
April, 2017
File:
PDF, 1.46 MB
english, 2017
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