Consumer Response to Selfies in Advertisements: Visual Rhetoric for the Me Me Me Generation
Holiday, Steven, Loof, Travis, Cummins, R. Glenn, McCord, AmberLanguage:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2018.1503107
Date:
September, 2018
File:
PDF, 2.68 MB
english, 2018