Let’s Play the Search Game: Strategic and Behavioral...

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Electronic Commerce Research and Applications 2018 / 10

Let’s Play the Search Game: Strategic and Behavioral Properties of Sponsored Search Auction Mechanisms

Vragov, Roumen, Di Shang, Richard, Smith, Vernon, Porter, David
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Language:
english
Journal:
Electronic Commerce Research and Applications
DOI:
10.1016/j.elerap.2018.10.001
Date:
October, 2018
File:
PDF, 1.21 MB
english, 2018
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