Arming consumers against product placement: A comparison of...

Journal of Business Research 2019 / 02 Vol. 95

Arming consumers against product placement: A comparison of factual and evaluative educational interventions

Tessitore, Tina, Geuens, Maggie
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Volume:
95
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.09.016
Date:
February, 2019
File:
PDF, 435 KB
english, 2019
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