The Impact of Electronic Word-of-Mouth on Online Impulse Buying Behavior: The Moderating role of Big 5 Personality Traits
Husnain, Mudassir, Qureshi, Imran, Fatima, Tasneem, Akhtar, WaheedVolume:
5
Year:
2016
Language:
english
Journal:
Journal of Accounting & Marketing
DOI:
10.4172/2168-9601.1000190
File:
PDF, 496 KB
english, 2016