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Journal of Business Research 2018 / 10

Matching luxury brand appeals with attitude functions on social media across cultures

Choi, Yung Kyun, Seo, Yuri, Wagner, Udo, Yoon, Sukki
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.10.003
Date:
October, 2018
File:
PDF, 803 KB
english, 2018
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