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Investigating the Effect of Rational and Emotional Advertising Appeals of Hamrahe Aval Mobile Operator on Attitude towards Advertising and Brand Attitude (Case Study: Student Users of Mobile in the Area of Tehran)
Sadeghi, Mohsen, Fakharyan, Meysam, Dadkhah, Rozita, Khodadadian, Mohammad Reza, Vosta, Simin Nasrolahi, Jafari, MahdiVolume:
5
Year:
2015
Language:
english
Journal:
International Journal of Asian Social Science
DOI:
10.18488/journal.1/2015.5.4/1.4.233.244
File:
PDF, 641 KB
english, 2015