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Relation between Consumer Innovativeness Behavior and Purchasing Adoption Process: A Study with Electronics Sold Online
Neckel, Anderson, Boeing, RicardoVolume:
9
Language:
english
Journal:
International Journal of Marketing Studies
DOI:
10.5539/ijms.v9n3p64
Date:
May, 2017
File:
PDF, 195 KB
english, 2017