Spokes-Characters in Print Advertising: An Update and...

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Journal of Current Issues & Research in Advertising 2018 / 09

Spokes-Characters in Print Advertising: An Update and Extension

Phillips, Barbara J., Sedgewick, Jennifer R., Slobodzian, Adam D.
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Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2018.1503110
Date:
September, 2018
File:
PDF, 1.25 MB
english, 2018
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