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Journal of Historical Research in Marketing 2018 / 10

Lessons from nearly a century of the brand management system

Aimé, Isabelle, Berger-Remy, Fabienne, Laporte, Marie-Eve
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Language:
english
Journal:
Journal of Historical Research in Marketing
DOI:
10.1108/JHRM-06-2017-0026
Date:
October, 2018
File:
PDF, 484 KB
english, 2018
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